| Summary: | 碩士 === 靜宜大學 === 管理碩士在職專班 === 95 === The research adopts Economic Value Added (EVA) to estimate the business achievement of Long Chen Paper CO., LTD. It investigates Long Chen’s superiority and inferiority, compares Long Chen with Cheng Loong Corp. and Yuen Foong Yu Group, and herewith provides valuable suggestions. Exploring the reference, I establish the research method and then combine both strategic and financial aspects following the findings from the case study. Herewith the Discounted Cash Flow Model (DCF) estimates the enterprise valuation of Long Chen. The result shows that the expected stock value of Long Chen is NTD10.02 which competes with its current stock reputation. Moreover, by using the sensitive analysis, I observe that Weighted Average Cost of Capital (WACC) significantly influences EVA. The overall investigation in manufacture strategy, market expansion strategy, finance strategy, and manager decision-making provides a informative foundation to Papermaking Industry.
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