| Summary: | 碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 95 === The main purpose of this research is to discover the needs and use frequency of Location-based Services (LBS) when people travel, and to analyze the needs and use frequency of different users, travel types and service interfaces.
This research is based on convenience sampling and questionnaires that were circulated via car drivers and board managers. The questionnaires were returned mainly by males between the ages of 26 and 40, married, college-educated, earning NT$510,000 to NT$1,000,000 per year, working in manufacturing industry, and living in northern Taiwan. Most of the interviewees enjoy taking 2-days trips, plan them by themselves, and have gone traveling 3 to 4 times in the past 6 months. GPS, the LBS product used most often by the interviewees, is used an average of 6 times a month.
In this research, the two demographic factors age and education show small differences in the needs of LBS. Living area, another demographic factor, causes small differences in use frequency. With regard to traveling habits, people who drive different types of cars have different LBS needs. People who travel frequently and plan their trips before-hand have differences in use frequency. Other factors interface and time usage, have a small impact on the needs and frequency of use of LBS.
In this research, only a few demographic factors and traveling habits make obvious differences in a person’s need of LBS. The differences of the needs of LBS in customers’ traveling and life styles would make a good topic for future studies. This research uses four quadrants to analyze the relation between the degree of need and use frequency. The result of this research offers topic suggestions such as GPS coordinate text messaging, promotion information, coupons, and weather information to LBS companies for further study. New features such as these have the potential to raise customer satisfaction, and attract new customers.
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