Cultural commodification on tourism development of the aboriginal community in Wulai

• Main Authors: Liao Yu-Hsin, 廖郁欣
• Other Authors: Janet C. Chang
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/28679453747527207924

碩士 === 中國文化大學 === 觀光事業研究所 === 95 === Indigenous tourism activities have become one of tourism attractions. Due to the fact those different tourism periods have different kinds of development, the tourism develop-mentis ongong in tourism area. Therefore, tourism development often impact tourism area. The premise underlying the model is that entrepreneurial investment in the selling and marketing of rural value and tradition entices the post-modern consumer in search of a nostalgic return to rural roots. While the resulting consumption of rural tradition provides entrepreneurs with profit for reinvestment, the creation of this commodified will ultimately result in destruction of the tourism. The Creative Destruction Theory here is based on the relationship among the three variables described above: Entrepre-neurial investment, consumption of commodified and destruction of the rural idyll. The study finding show as follows: From residents’ points of view, there are no differences in culture commodification. As for residents’ attitudes towards tourism de-velopment, the economic impact was perceived more important. Disparity in age of residents is significantly different in attitudes toward tourism development. The cultural commodification affects perceived economic aspect more than social-culture and envi-ronment aspects. Concerning entrepreneurs’ characteristics, types of their business and the time they started up the business will affect entrepreneurs’ attitudes toward tourism development.