The Influence of Internet Advertising Exposure on Advertising Effect-A Case of Package Tour
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 95 === With the rapid growth of the Internet, on-line marketing become a inevitable trend. It makes the Internet advertisement more important. This research expected that reach the maximum advertising effects, forming the best exposure methods of Internet adver-tiseme...
Main Authors: | Pei-Yu Chiu, 邱佩玉 |
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Other Authors: | Shao-Cheng Cheng |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/68469809619523845221 |
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