A Study of Explore Click Intention for Blog

• Main Authors: Yu-Wei, Yeh, 葉昱緯
• Other Authors: Shao- Cheng, Cheng
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/77937276737993129824

碩士 === 中國文化大學 === 國際貿易學系碩士班 === 95 === A wave of blogs sweeps across the whole world, has changed the intercommunica-tion way among people in recent years, so a lot of appear one after another about the research of blogs, but most study focus on the application of blogs, lack of a point of view from blogs viewers, so this study try to apply the theory of website to blog. We at-tempt to utilize quality research methods to explore the factors of click intention for blogs from blogs viewers. The collection of data in this study is divided into two parts: conduct focus group to collect the data at first stage, The data source of this stage are undergraduate students, graduate students, and office staff. Conduct questionnaire to collect the data at second stage in order to check the results of first stage. The data source of this stage is the viewers of blogs. 300 structured questionnaires are distributed to the viewers of blogs through a purposive sampling technique. 218 completed questionnaires were returned. The seven intentions of click for blogs evaluation dimensions are “commendation function and calendar function”, “image”, “music function”, “blog layouts”, “hyper-links”, “fonts”, “content of blog”.