The Effect of Gift-giving and Corporate Hospitality on Customer Relationship.
碩士 === 中國文化大學 === 國際企業管理研究所 === 95 === This study explores the effect of gift-giving and corporate hospitality on customer relationship. Base of the social exchange theory, and apply the KMV (Key Mediating Variables) model conceptualized by Morgan & Hunt in 1994. The data collected by 153 q...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93910884228226939037 |