Discussion The Impact of Word-of-Mouth, Promotion Type, Product attributes and Mobile Network system on Phone User Purchase Intention
碩士 === 中國文化大學 === 國際企業管理研究所 === 95 === With mobile phone technology developing , resulting in mobile operator got using variety of promotion type, and develop new function on mobile phone. Beside, surfing internet of people continuously increased, and people could criticize the phone by surf-ing th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71193336927067080648 |