| Summary: | 碩士 === 國立虎尾科技大學 === 資訊管理研究所 === 95 === Although the housing agency industry has already become one of the important industries, the professional techniques and knowledge ability have to be led and trained for a long time. It causes the novice cannot attain superior performance. Therefore, the labor turnover rate and the operation cost are rising year by year. To solve this problem, most scholars had emphasized consumers’ preference, housing attributes and factors influence of housing to master the consumers demand and housing characteristics for improving operating performance, but housing is affected by locality, time, environment, community, personal preference and etc. Therefore, the research results cannot response the value-change of the housing quality characteristics immediately.
This article will use the management process of 6σ’s DMAIC, Focus Group Interview and Delphi Method to master the demand factors of housing. The Fuzzy Evaluation method is applied to quantify the quality characteristics of Kano model. The Data Mining techniques are used to find out the relationship of strength and causality among each factor. The concepts and questionnaires of Kano model are used to further clear the difference value of each factor. Finally, with the concepts and models of Decision Support Systems and on customers’ perspective, we integrate the mentioned-above techniques and process to design the knowledge-based software system structure to assist the housing agency to master each quality characteristics of customers’ demand. We believe that the analysis techniques and concepts in the article are not only ensure the research quality but also assure the research results that can content with the long-term demand and purpose of the housing agency industry.
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