A successful development map of e-shop on value view

• Main Authors: Mei-Fang Wang, 王美芳
• Other Authors: Te-King Chien
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/5t9s3v

碩士 === 國立虎尾科技大學 === 資訊管理研究所 === 95 === 　　Under fast development of the Internet, E-shops have become an important marketing channel. Despite the growth of Internet surfers, the population with experiences of shopping online has not grown to a significant level. In addition to the incomplete online shopping environment and security issues, the insufficient understanding of most enterprises about how to manage an E-shop is also the main reason. 　　To provide a seasonable solution to this issue, this study would (1) derive 4 constructs, 16 categories, and 68 key success factors via literature reviews, expert interviews, Focus Group, and Delphi method; (2) establish a value system of E-shops as the basis of assessing the difference in key success factors; (3) integrate the value system and the concept of Kano model to develop Kano value model, so as to get hold of the properties and category of each key factor; (4) apply FAHP (Fuzzy Analytic Hierarchy Process) to present the importance ranking of the 4 constructs and 16 categories as the basis for the staged development of enterprises; and finally; (5) according to the ranking, establish the successful development map for E-shops. 　　It was expected that the research results would serve as a reference for more accurate systemization of E-shops in the process of development and reduce the exploration time and possibility of failure in the process of test and trial.