Does Coupon Framing Influence Promotion Effectiveness?
碩士 === 國立高雄大學 === 經濟管理研究所 === 95 === Framing effects have found to influence the decision-making of consumers. Former researches apply the framing effects to price discount (especially the discount size level of coupons) and find that consumers are affected by the discount presentation formats. Ther...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96452630624654880164 |