| Summary: | 碩士 === 國立高雄大學 === 高階經營管理碩士在職專班 === 95 === Because enterprises are facing more challenges in the international dynamic marketplace, it is important to understand the competitive advantages and development strategies that the world’s leading industries and firms utilize. This study provides an analysis of development strategies for Taiwan’s TFT-LCD industry by using the Porter diamond model. We find that the Taiwan’s TFT-LCD industry took the great chance of technology transfer from Japan. In addition, Taiwan’s government established the Science Parks that provide the effects of clustering and industrial agglomeration. Furthermore, the domestic market of Taiwan which is also the biggest exporting country in the world supports the demand of the panel of TFT-LCD prodcuts. In order to get more specific perspectives from top-down approach, we investigate the development strategies of two leading Taiwanese TFT-LCD manufacturing firms in the world. These two firms, AUO and CMO, employ different strategies to gain their competitive advantages in the world marketplace. While the full lines and portfolios of TFT-LCD products that AUO produces cover a wider world marketplace and gain the advantage of flexible production capacity, CMO makes a lot of effects on R&D for its products and technology development based on the effects of industrial agglomeration.
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