Applying Conjoint Analysis on Exploring Optimal Design of the product - Using MP3 Player as an Example

碩士 === 國立臺灣科技大學 === 設計研究所 === 95 === MP3 Player has been one of the most classic digital products these years. Because of its short lifr cycle and simple technique for production, manufacturers should realize their consumers' preference further while designing this product. This study intended...

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Bibliographic Details
Main Authors: Ya-Yu Huang, 黃雅毓
Other Authors: Wen-chih Chang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/73028484637454325867

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