A Study on the Relationship between the Brand Association of Network Stores and the Loyalty of Consumer

碩士 === 國立臺灣科技大學 === 管理研究所 === 95 === The network marketing is the typical market paradigm shift that it will gradually substitute the traditional marketing pattern. A lot of researchers study on the consumer behavior in various aspects in connection with the marketing model. Nonetheless, the author...

Full description

Bibliographic Details
Main Authors:	Ting-liang Liu, 劉廷亮
Other Authors:	Cou-chen Wu
Format:	Others
Language:	zh-TW
Published:	2007
Online Access:	http://ndltd.ncl.edu.tw/handle/5mu6s9

Similar Items

Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective
by: Sarabjot Singh, et al.
Published: (2013-12-01)

The relationship between store brand and customer loyalty in retailing in Malaysia
by: Abdullah, R.B, et al.

A Study on the Relationship between Consumer Personality Trait, Brand Personality and Brand Loyalty: An Example of Toys and Video Games Buyers
by: Yu-Ting Cheng, et al.
Published: (2008)

The Causality Relationship between the Cosmeceutical Stores’ Brand Image and Customer Loyalty.
by: CHEN,HSUEH-HUI, et al.
Published: (2017)

Study of impact on store environment for consumer trust and loyalty—Taichung Mitsukoshi Department Store as Example
by: Chen, YuTing, et al.
Published: (2013)

A STUDY ON THE RELATIONSHIP AMONG BRAND ASSOCIATIONS, BRAND LOYALTY, AND CONSUMER RESPONSE－WITH SPORTS SHOES AS AN EXAMPLE
by: Yu-Shr Liou, et al.
Published: (2004)

The study on Brand Experience, Brand Relationship and Loyalty: Chained Coffee Store as an Example
by: You-Zeng Wang, et al.
Published: (2018)

The Study of Brand Loyalty for International 3C Chain Stores on Consumer Views
by: Chih-Hung,Tsai, et al.
Published: (2014)

The Relationship Model between Consumer-Brand Relationship Detachment, Brand Attachment,Brand Loyalty and Forgiveness
by: Chih-Hao Yen, et al.
Published: (104)

Effect of Consumer and Brand Romantic Relationship on Brand Loyalty
by: Kuo-yao Hsia, et al.
Published: (2008)

The Research on Relationship Between Satisfaction and Loyalty of Brand-Card Holder of The Department Store
by: Ming-Hsiu Tsai, et al.
Published: (2003)

The relationship between the degree of information exposure and consumer brand loyalty
by: Chen Chin-yu, et al.
Published: (2003)

The Impact of Consumer-Company Relationships on Brand Loyalty
by: Mihalj Bakator, et al.
Published: (2019-10-01)

A Study on the relationship among consumer’s experience model, service quality, brand image, consumer satisficaion, and consumer loyalty of creative &culture store: A example of eslite book store
by: Jhih-ying Li, et al.
Published: (2015)

The Relationship between Brand Association and Brand Loyalty in Luxury Goods
by: Jun-Jie Jiang, et al.
Published: (2008)

The study of the relationship between Store Image and Brand Association
by: Wang,Yu-Min, et al.
Published: (2003)

The Study of the Relationship between Store Image and Store Loyalty of Taiwan Department store
by: Wang, Hsin-Yi, et al.
Published: (2005)

Marketing Communication, Consumer-Brand Relationship, and Brand Loyalty: The Study of Mobile Phone Consumers in Taiwan
by: Shin Yi Shen, et al.
Published: (2009)

The Relationship Between Consumers Trait and Product Attribute and Brand Loyalty on Cosmeceuticals
by: Liao, Yi-Fang, et al.
Published: (2013)

A study of the impact of consumer characteristic and brand loyalty on purchase behavior─A case of a beverage store brand
by: 陳繼銘
Published: (2012)

The Effect of Private Brand and National Brand on Store Equity : The Mediate Effect of Store loyalty.
by: Chao-Wei Ku, et al.
Published: (2011)

The relationships between brand communities participation and consumer loyalty :the mediating role of brand community integration
by: Meng-Jhe Li, et al.
Published: (2010)

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty
by: B. Kim, Renee, et al.
Published: (2014)

The Effect of Sports Brand Consumers Perceived Value on Brand Loyalty and Examine the Mediating Effect of Involvement on the Relationship between Perceived Value and Brand Loyalty.
by: CHUNG,HSIN-HUI, et al.
Published: (2016)

Brand Loyalty to International Chain Convenience Store
by: Lai,Li-Yu, et al.
Published: (2014)

The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran
by: Golbaz, Nafiseh Eshghi
Published: (2012)

Study of the Relationships between Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty: A Comparison of customer based brand equity between Taiwanese and Indonesian teenage consumers.
by: Retno Widowati Purnama Asri, et al.
Published: (2011)

Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing
by: Sanjeevni Gangwani, et al.
Published: (2020-01-01)

A Study on the Relationship between Consumers’ Attitude Toward Store Brand and Purchasing Behavior
by: Yi-Ming Wang, et al.
Published: (2002)

The relationship between swithching cost and customer loyalty for the store of the network dress
by: Li, Tzu-Hui, et al.
Published: (100)

The Study for the Relationship between Demographic Variable and Motivation of Consumer Loyalty
by: Liu Li-Chun, et al.
Published: (2008)

The study of the type of loyalty programs' stimulate consumers' brand loyalty
by: Pei-Fen Li, et al.
Published: (2004)

Adding Value: The relationship between Corporate Social Responsibility (CSR), brand value and consumer brand loyalty
by: Behrad, Babak
Published: (2015)

The Relationship between Brand Knowledge,Network Literacy, Perceived Value ,and e-loyalty.
by: Ou, Ya-Ting, et al.
Published: (2004)

The Effect of Brand Association of Sub-brand on Consumer’s Brand Loyalty in Fashion Design Industry
by: Chen Chun-Wei, et al.
Published: (2007)

Study of Consumer Loyalty on Queueing Products in Online Stores
by: Yung Chi Yang, et al.
Published: (2014)

The Relationships Among Brand Experience, Brand Personality, Brand Attachment and Brand Loyalty
by: Chien-Hung Liu, et al.
Published: (2014)

Consumer brand engagement in social networking sites and its effect on brand loyalty
by: Sudarsan Jayasingh
Published: (2019-01-01)

The Influence of In-Store Marketing on Consumer Brand Switching
by: Chang, Shih Ting, et al.

Consumer Characteristic, Store Image and Store Loyalty---An Empirical Study of Gas Station
by: Wen-Jenp Shieh, et al.
Published: (2006)

Cannot write session to /tmp/vufind_sessions/sess_sk966lj0583f1pvl0lv6r8585q