The Case Study of Joint Promotion of Traveling Industry and Movie Industry

碩士 === 國立臺灣科技大學 === 管理研究所 === 95 === This research will aim at the traveling industries with Korea movie star P'ei & the movie “April Snow " which first ran collaboration but finally it failed. In Taiwan, we would like to find the reason why traveling industries can not have good selli...

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Bibliographic Details
Main Authors: Hsu-fu Yang, 楊許虎
Other Authors: Day-yang Liu
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/m57a6e

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