Strategy analysis for Taiwan switching power supply industry face fuel cell enters market impacted.

• Main Authors: Lih-chyum Yen, 嚴立群
• Other Authors: Wen-dwo Yang
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/85523b

碩士 === 國立臺灣科技大學 === 管理研究所 === 95 === Switching power supply (SPS) is one of most important industries in Taiwan. It is a basic and essential part for ICT product, that provide the Notebook、 PC、MP3 player and PND(personal navigation device) main power source. Since 1839, Mr. William Grove had proposed “Fuel cell “ initial model theory, As a result of materials science prompt advance from decades, that fuel cell’s developments reach an expected achievement. Fuel cell has highly power transfer efficiency (70%)、just fueled-and-use to generate electric power、 does not need extra time to recharge battery. This study is considered all above characters will be caused serious impact to SPS industry. As micro fuel battery cost and size is acceptable, it must be replace SPS and lithium-ion battery. This study is using (a) Porter five-force analysis and (b) SWOT analysis industries analysis tools, try to identify SPS industry’s core competition. In addition to we use “SWOT quadrant strategy analysis model” for finding out the SPS industry feasible strategy. Then extend above feasible strategy into four dimensions； (1) production (2) price (3) marketing (4) government policy for SPS facing fuel cell commercialize impacted corresponding strategy.