STUDIES OF CONSUMERS' ADOPTION BEHAVIOR IN ONLINE CONTENT SERVICES

博士 === 國立臺灣科技大學 === 資訊管理系 === 95 === The proliferation of online content services has not only created digital revaluation of our lives but has also provided the new business opportunities. However, the business model is unclear and the profitability is questionable as a result of the unknown about...

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Bibliographic Details
Main Authors: Ching-wen Chu, 朱錦文
Other Authors: Hsi-Peng Lu
Format: Others
Language:en_US
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/vj2v6d