| Summary: | 碩士 === 國立臺灣科技大學 === 資訊管理系 === 95 === The rapid development of the internet has created strong demand of electronic services across each industry. Each company is pondering over how to utilize the internet technology to conduct business online, and to provide a new multi-valued e-commerce business model which could strengthen the company’s core competitiveness.
Online trading is the e-business that securities firm invest a lot of effort into. Online trading not only provides investor a quick and convenient service, it also reduces a massive man power cost for the firm itself. In 1997, the first securities firm began to offer online trading. Within a few years, a majority of the securities firm offers online trading as well.
This study will adopt a case study approach to examine the benefit of online trading offered by securities firm across different channels such as Web, AP, Voice and Mobile. By analyzing revenue, transaction information, and service cost structure, this study will be able to provide a reference for other company to develop its own business model in the suitable channel.
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