A Study on Motivation and Behavior of Writing Internet Book Reviews
碩士 === 國立臺灣科技大學 === 企業管理系 === 95 === This study researches the effect of the motives of writing Internet book reviews on writing behavior through the online in-depth interview of qualitative research and the linear regression analysis of quantitative research. The Taiwan-based platforms of Internet...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vm34fg |