The Influence of Regulatory Fit Effect on Forced Choice
碩士 === 國立臺灣科技大學 === 企業管理系 === 95 === The research examines how consumers choose when their intention of deferral under deliberate thinking is obstructed by forced choice pressure, positing that choice pattern will differ as a function of the degree of choice uncertainty. The results of the two studi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8ju3we |