| Summary: | 碩士 === 國立臺灣科技大學 === 工業管理系 === 95 === The environment for business competition has become increasingly
daunting due to the rapid evolution of globalization. The application and
advancement of internet and information technology have transformed how
multi-national businesses manage and operate their enterprises.
Geographical boundary is no longer a limitation for the international
economic infrastructure; e-Business is undeniably the business model in this
new era. Thus, the task of how to strengthen the Information Technology
(IT) infrastructure for e-Business and how to effectively leverage IT service
providers’ capabilities to help improve efficiency for all industries has
become a top priority for large corporations.
There are ample success examples in other countries on how large
international factories rely on the technologies and application of e-Business
to help improve their competitiveness and consolidating their tangible and
intangible resources. It is the author’s belief that it would be beneficial to
present some of these research results to similar industries in Taiwan on what
the e-Business success factors are and the roles they play in the business
transformation. The intent is to share lessons-learned, to help avoid making
the same mistakes, and to shorten the duration of the of e-Business
implementation.
e-Business, based on the research results, academic studies and the
comments from various scholars, is defined as “an intra organizational
business process coordination, resource sharing, consolidation and technical
iv
collaboration”, etc. The end game for e-Business application is to increase
revenue and efficiency. It utilizes Internet as the common platform for
collaboration and coordination among stakeholders and customers; it adopts
web applications in information sharing and business negotiation. e-Business
opens the gate for e-Commerce.
Therefore, we can see that e-Business is more than blindly investing in
the adoption of expensive IT systems. As a matter of fact, the design and
consideration on how to implement enterprise-wide e-Business starts from
having a thorough review of the enterprise’s core business functions. The
operational strategies must base on the company’s long-term business goals,
which need to be consistent with the core business functions. Further
revision will be required to scope out the achievable strategic goals, which
will help crystallize the organization’s unique operational strategies. The
next step would then be to figure out what appropriate e-Business
technologies could be applied to solve its short-term operational challenges
and execute its long-term strategies, which have already been clearly defined
in the previous process. Concurrently, we can apply the identified process to
help accomplish business re-engineering, making the entire e-Business the
center of the business operations.
The target of this research paper is a leading international food product
conglomerate whose successful efforts in improving internal workflow and
utilizing eBusiness cross the board has not only helped improve its business
operations，increase competitiveness, but also has helped setting the direction
for its future businesses. Following are the key points of this research:
一、 In order to maintain operational vitality and growth, this research
target pushes its core business model extensively into the
international market.
二、 This international food company adopts parallel business
management models: centralization and localization; they are
simultaneously utilized throughout its operation.
三、 Acquisition is a key and practical way to push forward
internationalization.
四、 Improving internal workflow and infusing eBusiness are the key
elements in solving issues brought upon by acquisitions.
五、 Our research target has two fundamental focuses when it comes to
improving its logistics: improving strategic planning prior to
acquisitions and improving supply chain post acquisitions.
六、 In order to meet the ever-changing market demands, it adopts
flexibility and standardization as the two strategies for promoting
eBusiness.
七、 To successfully execute its eBusiness strategies, it formulates a
series of eBusiness policies in its business plan entitled “Global
Business Excellence” to lay the foundation for successful future
vi
implementation.
Through thorough analysis of the business model identified in the case
study (including its operational strategies, strategic planning): business
process improvement, e-Business implementation (including e-Business
strategies, action items for promoting e-Business, and benefits for e-Business,
etc.), it is hoped that this document will be able to serve as a benchmark for
Taiwan’s enterprises and that e-Business can be viewed as the ends and means
for business re-engineering.
|
|---|
