A Study on the Niche Market Strategy and Co-opetition of IT Switching Power Supply Companies
碩士 === 臺灣大學 === 國際企業學研究所 === 95 === Due to high variety and low quantity, niche product markets always reveal less attraction to those volume producers. The retail market for switching power supply (SPS) products is one of the typical niche markets, where major manufacturers are reluctant to enter....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48535643533237724951 |