A Study on Consumer Behavior of Downloading Files in Taiwan Cinema Exhibition Market
碩士 === 國立臺灣大學 === 國際企業學研究所 === 95 === This analysis aims to find out factors affecting the attitude of people who download movie files via the internet, like movie characteristics, personal beliefs, subjective norms and perceived importance. In the analysis, what individual thinks for movie exhibiti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19043869759108716881 |