Country as a Brand: Taiwan-based example
碩士 === 國立臺灣大學 === 國際企業學研究所 === 95 === Branding has become one of the most powerful tools in the marketing strategy. A brand is the symbolic embodiment of all the information connected with a product or service and it usually includes a name, logo, and other visual elements such as images or symbols....
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/83075250314465807461 |