Brand Loyalty of Apple communityFrom the Perspective of Brand Relationship Evolution.
碩士 === 國立臺灣大學 === 國際企業學研究所 === 95 === How to raise consumer’s brand loyalty has been an important issue to many companies. Before 1970, many scholars interpreted brand loyalty only through marketer’s perspective. After 1970, some scholars began to interpret brand loyalty from the perspective of cons...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29975248567892517605 |