Mobile TV Technology and Business Model Study
碩士 === 國立臺灣大學 === 商學研究所 === 95 === Mobile TV is a new industry and just at embryonic stage now. The related technologies and business models are not clear and shall be further tried, explored and improved in the future. Mobile TV is just at trial run stage in most countries and areas and only a few...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64875066527101695023 |
| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 95 === Mobile TV is a new industry and just at embryonic stage now. The related technologies and business models are not clear and shall be further tried, explored and improved in the future. Mobile TV is just at trial run stage in most countries and areas and only a few countries and areas have been entering commercial stage now. Which technology will be used for delivering mobile TV program? Which platform or business model will be used to provide mobile TV service? It has no clear answer about these questions.
This study will explore and analyze the related topics about the future of mobile TV industry. These topics include the value chain of mobile TV industry, the system technology and standard of mobile TV, the difficulty and problem of the current mobile TV industry and the business model of mobile TV industry. It will more deeply explore, analyze and compare the related system technologies and standards for mobile TV service in this study. It will also check and compare the possible mobile TV business models per the related theories and then derive the more competitive business models. These competitive business models may allow company to get more profit and growth in the future.
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