Imperfectly Competitive Retailers, Membership FeeAnd Price Dealing
碩士 === 國立臺灣大學 === 商學研究所 === 95 === This paper analyzes the limited loyalty program (i.e., membership program), membership fee decisions, and the associated price dealing behavior of two symmetric firms. Assume consumers differ in their use frequency and in their reservation prices: Heavy users are u...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60145702410506257764 |