The Strategies of Business and Financial Bestsellers in Taiwan

碩士 === 國立臺灣大學 === 商學組 === 95 === The publication market in Taiwan is now facing astringent challenges with structural decline and numerous uncertainties: the overall output of recession, increase volume of book return, over numbers of publishers, and online media gradually carves up the market. In t...

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Bibliographic Details
Main Authors: Tan-Ju Wu, 吳淡如
Other Authors: 巫和懋
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/38106612109685477396