A study on the influence on achievement innovation environmental perceptions and strategies orientation on beverage and bakery food industry managing channels .

• Main Authors: MAO,KUN-HUNG, 茆坤鴻
• Other Authors: CHIU, KUANG-HUI , FANG, WEN-CHANG
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/69312722067755872075

碩士 === 國立臺北大學 === 企業管理學系 === 95 === ABSTRACT How under facing competitive environment this research probes into domestic food and beverage and cures in the thorough fare of the food industry to answer . Experience the consciousness to the external competitive environment of analysing the domestic food industry , the tactics that will innovate to the achievement state (undertaking ) have any to mix differently rightly . Innovate and find out the suitable type of operation of enterprises through the achievement state (undertaking ). With the changes of the times, the impressions to the food and beverage , curing industry of the people are improving either, it is not the traditional industry in the past again. The national income is raised, the living type attitude is changing constantly, the desire to pursue quality of the life is growing on and on, in addition, economic department commercial department and medium and small undertaking place popularize and coach in a more cost-effective manner, and the development and measure of multiple favorable tour undertakings, the above can all bring many businesses opportunity and infinite development space for the food and beverage , curing industry . Go over, only the big enterprise could establish the system of huge chain , and rely mainly on straight camp's shop mostly. And rise and make use of way to join to carry on the chain in recent years , make all trades and professions expand the shop to count fast. The chain joins the department and attracts a large amount of manpower, material resources and fund in the society, but may break out during the imminence and solve , would probably cause the serious social concern, while happenning in the food and beverage, curing the chain system most frequently in this kind of question, such as before egg tower , the steamed dumpling effect,even 50 yuan the upsurges of Pizza too it keep by life-span for 7- month only. Such short life-span that there are enterprise industry life cycles only, build and construct the innovative way to survive of the food industry, make great efforts to explore allly . It is a transition because in conformity with industry type attitude and environment, enable protecting industry competitiveness , most traditional food and beverage, the curing industry begins to be devoted to changing in type of operation, improve the achieving the transition of management newly of different fields , such as hotel owner's mounting , product performance , sales mix and consuming the service quality paid attention to most at present ,etc.. The will is to establish the long and steady situation of economic development of Taiwan for the toughness and seeking survival of the small and medium-sized enterprises of Taiwan. It is how to take shape to lead in the face of the tactics of changing enterprises of the environment, Manu and Sriram (1996) leads defining on the perceptions : Enterprise's organization uses the tactics to meet or improve and reach the interests goal expected toward industry's environment. Garcia-Pont and Nohria (2002) point out enterprise must draft between strategy and change , industry of environment with reacting, could innovate in order to focus on with taking action independently even more in the future . There are four kinds of Miles and Snow (1978) to wise attitudes of enterprise's development: The defenders, prospectoes , analysers, and the persons who reactors. It is being only the Reactors that the scholar is studying the conclusion and pointing out, the persons who Prospectors , Anylysers, three kinds of strategies forms have ability to lead enterprises to organize and acquire an advantage in the competition industry's environment. And the environment perceptions which enterprises face is in documents in the past, the attitude that Naman & Slevin (1993) proposed two kinds of types of the environmental perceptions : The Stable Environment, the Turbulent Environment. Evan & Black (1967), Draft (1978) divides enterprise's organizational innovation into the technological innovation and management innovation. Probing into innovation with different angles, this research adopts this innovative theory as studying the focal point. Achievement state (Type of Operation ): It is that trade that divide comes in the way or type attitude managed . Regard meeting customer's demand as object , combine the goods and serve. It is the manageability attitude of offering different products and service to make up that the achievement state innovates. This main purpose of research is verifying me in small and medium-sized enterprises of the beginning, food and beverage especially cure food industry thorough fare will choose in the face of different environment which achievement state innovate, which suitable achievement states innovate different strategies are led and will be chosen. Use the quality depth to visit dating in order to curing industry and catering trade undertaking director and decision high-order executive as the main fact. And then understand the ability and level of organizational innovation of domestic enterprises of food circle, and through the combination of consumer's questionnaire investigation One-Anova statistical analysis, improving as enterprises and guilding principle. Study the conclusion finally: In first , the strategies of person who chooses to prospect is apt to develop the technological innovation, food industry are in the Turbulent environment . Second , food industry choose defender's strategies to be apt to develop the technological innovation in the Turbulent environment . Third , The strategies of persons who choose to prospect in stable environment , food industry is apt to develop management innovation . Fourth , food industry choose defender's strategies to be apt to develop management innovation in stable environment . Fifth , food industry Choose analyst's strategies to be apt to develop technology and management innovation in the environmental perceptions . Keywords： type of operation , the circulation industry , managing channel ,thorough fare in achievement state , enterprise's organizational innovation , environmental perceptions , strategies orientation