Blog word-of-mouth to research of the purchase intention influence

碩士 === 國立臺北大學 === 企業管理學系 === 95 === When the Internet was born as like as the steamer and telephone. Those prompt change our life type in 21 century. It provides another media to connect people of whole world. Word-of-mouth by Internet deliver resulted in quantity change to quality. This study discu...

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Bibliographic Details
Main Authors: HSUEH TIEN CHENG, 薛天成
Other Authors: CHEN MING CHANG
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/15499530091664998007