The study of customization and classification-A Case Study of Cell-phone Industry

• Main Authors: hsieh, chia-wei, 謝嘉瑋
• Other Authors: Shunder Chang
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/55254749578482276189

碩士 === 國立臺北大學 === 企業管理學系 === 95 === The trend towards the individualization of mobile telephones with respect to hardware, software and even customer service is evident in numerous options available to today’s consumer. Mobile telephone manufacturers routinely offer models for different markets and groups, and often multiple variations of each model. The concept of customized mobile phone was developed for several years, but was implemented at a slow pace. However, there is a high diversity of opinions on what customized mobile phone is, when its market would be mature and how it can be done. This paper aims to contribute to a better understanding of what customization is and of the relationship between the customization strategies and product delivery strategy. The fundamental issues underlying the customization strategy and product delivery strategy, including order penetration point, production lead time, engineering lead time, product structure and product development process, are discussed. Based on these issues imposed on what customization is, the idea of customization 3-D taxonomy was evolved. Manufacturing, engineering, and product structure complexity as three key perspectives of customization 3-D taxonomy method. Example from cell phone industry will illustrate the applicability and implementation of customization 3-D taxonomy method. This approach was recognized by the expert in cell phone industry. Thus this method can be used to focus advice for product design on customized product development, to access advantages and limitations of customized product.