The Impact of Brand Commitment on Brand Loyalty within Cellular Phone Industry
碩士 === 國立臺北大學 === 企業管理學系 === 95 === There is no doubt that the significance of brand and brand loyalty. With the invention of cellular phone since 1980, market has been changing due to product innovation and business competition. Cellular phone becomes one of the most popular consumer electronic pro...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15779222116361004244 |