A Study on the Relationship between Switching Barriers and Customer Retention of Commercial Banks’ Customers
碩士 === 國立臺北大學 === 企業管理學系 === 95 === In recent years, the financial industry in Taiwan suffered from more and more competitions, which resulted from enormous changes in the economic and financial environment. So the banks are eager to create their own competitive advantage. The costs of attracting ne...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74167205166198978722 |