To explore the consumptive behavior of the elementary school students from the mechanism of the pocket money and the saving behavior.

• Main Authors: CHENG,MING-CHEN, 鄭明蓁
• Other Authors: GIU,LI-GANG
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/55320769455191464413

碩士 === 國立臺北教育大學 === 社會科教育學系碩士班 === 95 === Abstract The purpose of this study is to explore the consumptive behavior of the elementary school students from the mechanism of the pocket money and the saving behavior. The consequence of this study will be the reference of education on consumption. In order to reach these purposes, fires, the writer takes the related literature as a base to understand the concept, theory foundation and research tools. Second, the writer picks 717 elementary school students purposely from Taipei city and Taoyuan county to do this test. The collected data were analyzed by descriptive statistics, t-test, the Chi-square test, one-way ANOVA. The major findings of this study are as follows: (1) The mechanism of offering pocket money will be divided into quantity, source, style and principle, it will be different depended on gender, grade, and district(urban/rural). (2) The saving behavior of elementary school students will be divided into saving custom, saving acknowledge, saving style and saving purpose. The behavior will be different depended on grade, family social/economical background, family situation and district (urban/rural). (3) The consumptive behavior of elementary school students will be divided into 「intellectual- plan type」「conservative- frugality type」「showy-comparison type」and 「impulsion-arbitrary」.The consumptive behavior will be different depended on gender, grade, family’s social/economical background, family situation, district (urban/rural) also on the principle of offering pocket money. Finally, based on the researched result and conclusion. The researcher supplies the following suggestion to school, family and follow up researcher for reference: (1) To school education (a)To enhance the consumptive education(b)To popularize the parent-child education.(c)To guide the living education. (2) To family education (a) To construct positive living education and train their correct consumption attitude.(b)To understand children’s consumptive concept and behavior and train their rational consumptive behavior.(c)To establish a suitable pocket money mechanism and train their correct pocket money command. (3) To follow-up researcher: include study object/tool/method etc. Keywords : the mechanism of the pocket money; saving behavior; consumptive behavior