An Analytical Study on Business Strategies of Taiwan’s Container Liners under Globalization Concept

• Main Authors: I-Wen Chao, 趙依妏
• Other Authors: Chih -Ching Chang
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/72216547062336405546

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 95 === Concept of globalization has been adopted and become the major policy for very shipping industry who is involved in international shipping business. Also,maritime transportation plays an important role in keeping Taiwan’s economic prosperity. Facing keen competition in international shipping market,Taiwan’s three major shipping lines can still perform very well and rank within the top 20 biggest container lines in the word. In response to the higher market growth in the recent years,many container shipping companies have enlarged their capacity and scale of business. However,there still exist certain negative impacts in shipping market,including higher oil price,increasing number of Post-Panamax ships entering into the market,uncertainty of ocean freight and profit as the result of over-capacity of tonnage. In considering the nature of shipping industry,such as capital intense,complexity of organization and market situation,it is necessary for those mega carriers to consider suitable strategies to strengthen their competitiveness,and generate better performance with limited resource available. Based on the concept of globalization,this study collects and analyzes relevant materials in order to provide certain strategies for shipping companies. Keywords: Globalization,Business Strategy,Shipping Management,Liner Shipping