| Summary: | 碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 95 === Television is undoubtedly one of the most popular media used by children. Research studies have revealed that the influence of television programs on children is profound. Thus, the Taiwan Public Television Service (referred hereinafter as “PTS”) has mainly developed high-grade children programs in the hope of providing an appropriate media environment for young children.
This research focused on four award-winning children television programs produced by PTS in the year of 2005 and 2006. The target group composed of senior elementary school students in Taipei. A survey was conducted in order to understand the children’s current level of the media usage and more importantly to understand the children’s appreciation of the television programs mentioned above. The survey comprised of seven sections, as follows: ‘The participant’s level of media usage’, ‘The parents’ attitude toward their children watching television’, ‘The participant’s perception of PTS’s children television programs’, ‘The satisfaction and appreciation index of PTS’s children television programs’, ‘The level of gratification after viewing PTS’s children television programs, ‘The assimilations of PTS’s children television programs’, and ‘The participant’s personal information’.
The results of the survey uncovered that most of the participants watch television for about one to two hours during the weekdays and more than four hours during the weekends. Similarly, Internet usage is less than one hour during the weekdays and over four hours during the weekends. Although children tend to spend most of their free time in watching television and using the Internet, PTS’s program viewing and website browsing remains unchanged. Approximately eighty percent of the participants indicated that they seldom or have never watched PTS’s programs or visited its website on either weekdays or weekends.
PTS’s award-winning programs were presented to the target group prior to conducting the survey. Most of the participants demonstrated an average or above average level of appreciation for these programs. In general, the participants were satisfied with the richness in the information provided from these programs and they were able to assimilate those that met their needs.
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