A Study on the Relationship between Viewer Behavior of TV Beauty Programs and Body Image for Female College Students in Metro-Taipei

• Main Author: 楊一瑋
• Other Authors: 趙寧
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/33132083792890643851

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 95 === Recent years there are more and more TV Beauty Program. The host, the guests and the experts in the program tell audience that how the beautiful appearance and body is. Therefore, there are mutual relation and influence between the view and satisfaction on one's own body and face that the female college students in Metro-Taipei watch the programs. The purpose of this research is to explore the relationship among TV-watching habits of female college students, the sense of identification with TV Beauty Programs and Body Image. The population of this study is all female college students in Metro-Taipei. The main conclusions are: 1. The female college students in Metro-Taipei know the beauty information from TV Beauty Programs and most of them dissatisfied with their body and pay more attention on decoration of body appearance. Most female college students approve TV Beauty Programs. 2. The female college students who were concentrating on the TV pay more attention on decoration of body appearance. The female college students who have higher sense of identity with TV Beauty Programs were more dissatisfied with their body. 3. The female college students who attach importance to TV Beauty Programs have higher sense of identity with this kind of programs.