The Studies and Applications of Text-Based Logos on Signboards

• Main Author: 蔡長青
• Other Authors: 梁桂嘉
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/06910501995151456024

碩士 === 國立臺灣師範大學 === 設計研究所在職進修碩士班 === 95 === As the economy is growing very fast in Taiwan, the exterior information circulates from time to time. There are so various new outdoor advertisements and signs that stand in great numbers on the streets. Those scenes make the consumers must face so much information and advertisements when we get up every morning. Obviously, it is too much for us to bear them. So, this article of my study is going to discover the definition and the current development of outdoor advertising signs including the visual communication. characters designing and readability of outdoor advertisement. Also, through the previous explanation of subjective environment to the origin of characters, let us understand the importance of the signs of characters. Surely, in order to separate the differences of enterprising features. the enterprising visions. styles. the sizes of characters. distance. lights and calligraphy and etc. Those data all are made into consideration. Those examples can be good reference for people who need the same demand in the future. The characters’ signs are very important for the scenery of the outdoor advertisements. Except the entire environment and the details of landscape, even the size of the characters, the distance, the feeling of flocks, and the psychological factors of emotion, those are all parts for them to take into consideration. Therefore, my study is to use the analysis of characters’ signs. the outdoor advertising designs and outdoor advertising cases and the observation of current cases to find out the defects of Taiwan outdoor signs. It is including that the designers use a big volume of computer layout but neglect the choice of typefaces. However, each typeface in different location expresses the different idea. Whether every walk of life has its own language to convey or not? All that can be discussed by study of the defects of the outdoor advertising signs. Then, we can propose the advantages of domestic or overseas advertising signs, then to co-ordinate the domestic rules and current tides to design the proper outdoor advertising signs by some theories and the possible situations. So, the main purpose of this study is to discover and estimate that we maybe can help the designers to find out the right direction and demand by the judgment of the entire image. So, they can design the most suitable demand of creation. Concerning the display of designing cases, as the typefaces of outdoor advertising signs are so expansive and selectable, so to let the entire image more brilliant that my study is choose the Topic restaurant AUBERGINE & Tenpura Sanuki Udon as the first choice as the case study. Because the design of characters are very clean-cut, in the meantime, the independent shop can have the effect of the outstanding characters’ design with the use of outdoor advertisement that build the valuable reference of this study. They want to let each of person who sees the advertising signs can catch the message. And let the people also can get the beauty and layout which the designer wants to express and let the flocks can feel the vision of beauty. .Now days, we are in the country of touching “information” everyday that we can see many outdoor advertisements and the street-signs and etc. We also can see anytime and anywhere about different information which we want to know. We can find our friends’ residences by the doorplates. We also can find the shopping malls and shops by the street-signs. Surely, we can get the new products information by the advertising signboards. We can search out the location of enterprises by the company signage. So, we understand how much important role of the characters that play the important role of the outdoor advertising signs. It can be cut down the distance of message communication. It can be more accurate to express the essence of language by the precise planning and methodic arrangement through the outdoor advertising characters. It is to use more professional as the basic design. It is through the practical demand of aesthetics to reach the purpose of practicability and beauty.