Study of Professional Baseball Operation Effects

• Main Authors: Tse-feng Chou, 周澤鋒
• Other Authors: Wen-tseng, Chu
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/22049656776000328393

碩士 === 國立臺灣師範大學 === 體育學系在職進修碩士班 === 95 === Study of Professional Baseball Operation Effects Graduate student:Tse-feng Chou January,2007 Advisor:Wen-tseng, Chu Abstract In pursuit of the best profit ,enterprise should have a good performance of evaluation system, the key point of which is on it's evaluative indicator, such as using finance indicator to evaluate the performance. The comments on Taiwan’s professional baseball in the past often failed to measure the performance of itself. The ball teams often think that the sponsor or the advertisement is the most important factor to them, but ignore many other important factors. like the satisfying level of the customers and employee. This thesis is written based on the single case research, using the Balanced Scorecard point method. To analyze the single case of current Performance Evaluation System of Professional Sports Organization, we use available records to analyze the Sports organization’s evaluation standard. Through survey and interview of staff and management levels, their point of view can be taken into account to use in the actual case of Performance Evaluation System standard, and to be used as a reference for future achievement evaluation system of UNI-Lion or other Sports organizations. The results will than be compared with La New Bears. Results show that current achievement evaluation of UNI-Lion is based on the strategies and standard operation procedure, the main purpose of the system is to improve the performance. It is recommended that the administration organization build up Balanced Scorecard point system according to their strategies and future hopes to set up a standard. The important analysis resulting in the Balanced Scorecard System shows that the top 13 indicators chosen are the “cost effect control”、”build up operation profit”、”feedback fund”、 “client satisfaction”、”service quality”、”build up recreation and sports existence”、”organization coordinate ability”、”professional human resources management”、”the environment preserve”、”build-up management information system”、”The staff developing & training project”、”marketing competition ability”、”advanced research ”。These top 13 indexes are divided into 4 different sections, showing that the administrator considered different important indexes in different sections. Results of Analytic Hierarchy Process show that different perspectives of administrator and academics results in different opinion in the chosen of the responsibility section survey. The first important perspective is ”Internal Business Perspective”，the 2nd important perspective is ”Innovation and Learning Perspective”，the 3rd important perspective is “Financial Perspective”，the 4th important perspective is ”Customer Perspective”。 Every perspective clincher and action ahead indicator is respectively as follows： 1.”Internal Business Perspective”-“information technology”-“advance of marketing information” 2.”Innovation and Learning Perspective”-“development of research effect”-“percentage of physical education research” 3.”Financial Perspective”-“feedback fund”-“sports scholarship” 4.”Customer Perspective”-“build up recreation and sports existence”-“percentage of the home game” The following is the detection of final companies between the Lion and the Bear compare. On financial perspective, both companies hope they can absolutely itself. On the customer perspective, both companies hope they can provide fans with a good environment, but the Lion’s home stadium can’t afford a good one. On the internal business perspective, both companies’ cultures are different, we can’t compare. On the innovation and learning perspective, maybe both teams are still in deficit, so they are not able to more money on the development of the company and its staff. The suggestions for these organizations ： 1.Attach importance to the internal business perspective and renew the organizations. 2.Attach importance to the strategy of innovation and learning perspective. 3.Attach importance to the feedback fund and cost effect control in the finance perspective. 4.To set management system up for the operation effect. 5.To set up professional baseball team appropriative indicators. 6.To set up and design professional baseball team appropriative indicators, and execute on the case study organization.