An Empirical Study of the Mediating Role of Relationship Quality of Hotel Industry

碩士 === 國立臺灣師範大學 === 人類發展與家庭學系 === 95 === An understanding of how to manage custome relationships effectively and efficiently is of imperative concern for both practitioners and academicians in recent years. Hoteliers are realizing that customers have different economic value to the company, and they...

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Bibliographic Details
Main Authors: Hsuan-Ju Chen, 陳璿嬬
Other Authors: Yu-Hua Christine Sun
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/31196325883260624499