電視新聞觀看、需求滿足與素養之關聯性研究─以台北縣國小教師為例

• Main Author: 張靜蘋
• Other Authors: 陳雪雲
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/05266285979106916544

碩士 === 國立臺灣師範大學 === 社會教育學系在職進修碩士班 === 95 === Abstract This research purpose is to probe into a primary teacher and watch the situation of the TV news, and understand that primary teacher is to the TV news symbol , cognition producing making , news media industry, instead of reviewing the ability of criticizing. And whether the TV news has influence on the primary teacher at the teaching scene. And how primary teacher it is the near with, supervise news media, exercise by media civil right its. And according to the result of study, when propose and offer relevant educational unit and teachers to foster the organization and plan teachers and foster course, reference to media's accomplishment topic course. This research adopts the investigation method of the questionnaire, the research object regards 14,967 grade teachers of Taipei as mother's colony, by way of dividing floor and gathering together and sampling , obtain 600 effective samples. Using the number of frequency distribution, the percentage, the mean , the chi-square distribution, the t test, one-way ANOVA , correlation analysis and multiple regression analysis carries on the material analysis. Sum up the result of study of this research, several following conclusions and find: (1) The obviously improving the most well educatedly of nearly three years, primary teacher of Taipei County, participate in studying the activity and academic credentials relevantly and having obvious dependence ; And primary teacher will because of need of teaching , receive a training of relevant media accomplish- ment relevant to study in extracurriliar a free time. (2) The TV news of the primary teacher of Taipei County is watched more than 70% of time is within an hour; Watch the channel accounting for eighty percent mostly specialized TV news channel; 50% of the primary teachers do not think oneself is attentive while watching the TV news; And most primary teachers think that the quality of the news, public trust on the channel are to choose the important factor watched. (3) The primary teacher watches that the TV news can obtain ' the information and knowledge ' most satisfied. (4) Primary teachers of Taipei County will be different because of the sex, whether the different working age and service seniority of age participates in media's literacy and studies but there is obvious difference in the behavior that watches with the TV news. (5) Participate in the primary teacher whose media's literacy studies and watch the demand meeting obvious difference to the TV news. (6) The primary teacher of Taipei County, with have deeper cognition with one's own and industry aspect ' near with media's right ' to ' the industry of the TV news ' in the accomplishment of the TV news, make procedure in news intension and element news that to ' the TV news text ' , ' the TV news is produced and made ', it is not deep enough to understand. (7) Knowledge of every aspect of literacy of the TV news, primary teacher of Taipei County degree because sex , working age and service seniority , academic credentials have difference of showing. (8) The TV news of the primary teacher of Taipei County is watched there is dependence in the behavior and TV news literacy; Watching the more obvious one of behavior, the higher its TV news literacy is. (9) TV news, primary teacher of Taipei County, watch demand is it there is depend- ence with literacy of the TV news to meet; It get last primary teacher their TV news literacy every aspect than in degree satisfy not having more high teacher what minimum satisfy. (10) TV news watch ' demand gratifications ' change one for best prediction, TV news of accomplishment. Key words: TV news literacy, uses and gratifications, TV news viewing