The Relationship among Creativity Evaluation, Aesthetic Judgment and Visual Preference about Interior Design Works

• Main Authors: chuang, Hsiu-Tyan, 莊修田
• Other Authors: 吳明雄
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/10887819888037050822

博士 === 國立臺灣師範大學 === 工業教育學系 === 95 === Abstract Today’s creative and aesthetic economy has strongly emphasized the additional economic values generated by the beauty of creative designs. In the interior design industry, creativity and aesthetics are two key components to add additional values and win users preference. The main core of this research is to explore the relationship among variables in creativity evaluation, aesthetic judgment and visual preference about interior design works. The purposes of this research include: (1) Interpretation of psychological attributes and visual qualities of people’s creativity evaluation and aesthetic judgment about interior design works. (2) Exploration of different creativity evaluations, aesthetic judgments and visual preferences between subjects of different sexes, graders and departments. (3) Analysis of the relationship among creativity evaluation, aesthetic judgment and visual preference, and the correlations between each two factors of these three variables. (4) Analysis of the explained variance for visual preference. (5) Analysis of the path of creativity evaluation and aesthetic judgment affecting visual preference. The applied research methods include the qualitative Delphi and Focus Groups techniques, and the quantitative correlational study. A sampling investigation was conducted using 1041 college students. A self-developed questionnaire with photographs of interior environments was used. The collected data was analyzed with SPSS and LISREL software, applying such techniques as exploratory factor analysis, confirmatory factor analysis, cross-validation, descriptive statistics, t-test, Pearson γ, multiple regression, and path analysis. The results include: (1) Each of creativity evaluation and aesthetic judgment consists of 7 factors; each factor has unique psychological attributes and visual qualities. (2) The t-test reveals that, out of a total of 28 factors of creativity evaluations, aesthetic judgments and visual preferences, sexes differ significantly in 7 factors, graders differ significantly in 13 factors, and departments differ significantly in 17 factors. (3) The Pearson r analysis shows that correlation coefficients between each two factors of the 18 factors are significant at p＜.01 (two-tailed) level. (4) Multiple regression analysis reveals 7 predictive variables accounting for 54.6％ of total explained variance. (5) Path analysis of creativity evaluation and aesthetic judgment affecting visual preference reveals the rank of path coefficient is: “aesthetic evaluation → visual preference”＞“creativity evaluation → aesthetic judgment”＞“creativity evaluation → aesthetic judgment → visual preference”. However, “creativity evaluation → visual preference” is not significant. Based on the findings, this study proposes suggestions for teaching and design practices, and future academic research. The result of this pioneer research is expected to be helpful to gain a deeper understanding of creativity and aesthetic related issues, and can be supplemental to empirical studies on the visual qualities of creative works.