A Study of Advertising Repetition Strategy：Effects of Interactions Between Repetition, Variation, and Time Lag
碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 95 === This study discussed the advertising effects among different repetition executions on memory and attitudes. Not only discussed the impact of repetition but also took variation and time lag into consideration. Unlike past studies considering main effects only, t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14313096512136202566 |