| Summary: | 碩士 === 國立臺南大學 === 科技管理研究所 === 95 === In Japan, it applies leases to drive supply market. Besides, Real-time PCR equipment manufacturers provide medical instruments leases for hospital. This issue of the sales strategies is worth debating that a startup biotechnology company whether provide lease to increase profit.
This article provides the demand patterns of the lease market and customers through interviewing the relevant industries of micro-fluidic biochip. In addition to considerate the advantage and disadvantage of the lease and buyout, the cost is the most important factor for the customers. For this reason, this research tries to build a spreadsheet model to be applied to the tie-in. For medical equipments and consumable materials, they merely need the financial statements to calculate the profit under different lease price. Under the three assumptions of this research:
1.The lease price couldn’t exceed the 1.3 times of the selling price.
2.The limit of the highest market share in the amount of consumable materials.
3.The lease profit could be positive.
In the literatures, they identify the issue” buyout or lease option”, and all of them just compare after lease pricing. But, they have never solved the problem of the lease pricing in practical. This article provides an easy lease spreadsheet model for product bundling. The company decision makers can rely on this model that input the suitable values which from financial statements, and obtain an appropriate lease range to calculate the company relative profit. I hope the model and empirical analysis can provide avail for manufacturers in planning lease services.
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