策略聯盟探討與個案分析

• Main Authors: Chen-Kun Lee, 李振昆
• Other Authors: Shih-Chang Hung
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/95574287172726439112

碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 95 === To comply with the advancement in the industry, the amount of investments on both the research of new technology and the development of new market are growing with each passing day. The difficulties in the development of new product are increasing because of the technical patent problem. It makes enterprises beyond their power to do something while facing the competition. Therefore, various strategic alliances are established for businesses’ survive. Seven corporations including MACRONIX, NITENDO, LITE-ON, WINBOND, Toshiba, MOSEL and INFINEON are selected as samples for the synergy analysis of strategic alliances. Two important points obtained form this case study: (1) Both the scale and the capability of corporation can be promoted by means of strategic alliances. (2) The maximum benefit will be obtained further. Both Strategic alliances and the type of strategic alliances are selected based on the strategic consideration. The result obtained form this study also provides some valuable suggestions for business while conducting strategic alliances practices.