Using an Integrated Model for Service Design and Service Quality Improvement: A Case Study of Insurance Industry
碩士 === 國立臺北商業技術學院 === 商學研究所 === 95 === Understanding customers’ needs and offering the products or services that meet customers’ expectations can make firms grow up and maintain competitive advantage. A lot of firms can’t control the quality of the products or services, which make the products and s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26960291929418259737 |