The Study on the Management Strategy for Performing Art Organizations in the Theory of Value-Chain — A Case Study of Cloud Gate Dance Theatre

碩士 === 國立中山大學 === 藝術管理研究所 === 95 === In recent years, the ecosystem of performing arts in Taiwan showed a prosperous condition. Not only the quantity of performing art organizations increased rapidly,but also the quality of performing arts raised which shown by the diversified works made public and...

Full description

Bibliographic Details
Main Authors: Ya-hui Cho, 卓雅惠
Other Authors: none
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/93894951894536510098
Description
Summary:碩士 === 國立中山大學 === 藝術管理研究所 === 95 === In recent years, the ecosystem of performing arts in Taiwan showed a prosperous condition. Not only the quantity of performing art organizations increased rapidly,but also the quality of performing arts raised which shown by the diversified works made public and the high degree evaluations from overseas come along with the performance of their works. It indicates the prosperous creative dint of Taiwan performing artists and the international level of their arts. And it also emerged the active attempt of the oversea market. To promote the ability in international competition by going with the tide of the application of culture creativity industry, Taiwanese authority also list the industry of culture creativity as one of the administrative issues. And also, treat performing arts as one of the core industries of culture and art. The performing arts considered as sustaining by the dependence on resources of government become the focus of public attentions by a new image which differs from the past. The subjects about the industrialization of performing arts, positions of the performing art industry and the management of performing arts industries mentioned and discussed over and over again. Cloud Gate Dance Theatre is the research corpus in the thesis. This research exam the “Cloud Gate Dance Theatre” through the " Value chain " theory raised by master Porter to find out the topology of its existing organization which formed as their own need .Then, also I analyze the “Valuable activities” and the connections between in order to adjust each single value activity to optimize the ability of accomplishing the management strategy . This can raise the competition ability in its industry and create the advantages for lasting management. I expect the result of my research can provide a reference example of the best strategy suiting the performing art organizations which are still looking for or fixing the management strategy.