The judgment study for attributes and problems of place marketing of Kaohsiung in pluralistic societies-The applications and comparisons of multiple-attribute weight measurement methods.

博士 === 國立中山大學 === 公共事務管理研究所 === 95 === In the current pluralistic societies, public policy-makings had to take into account various stakeholders as well as the social values. The research, based on the integrated public affairs management(PAM) framework (Wang et al., 2004a) and place marketing strat...

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Bibliographic Details
Main Authors: Ya-ming Dai, 戴雅明
Other Authors: Ming-sheng Wang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/65655006312670037267