| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 95 === From the origin of enameled wire has been nearly a hundred years, Nowadays copper prices in the international market fluctuation as well as profession competition more and more intense.How to running an enamel-insulated wire enterprise is a topic which is worth discussing.. The enameled wire industry develops over 40 years in Taiwan, and sells mainly in the domestic market and export supplement, over years sells showing the stable growth.. Although Taiwan enamel-insulated wire''s enterprise passes in and out innumerably, but the overall industry''s development still underwent the long time not to fade. So long as can treat in this industry down the enterprise holds certain profit ability, in which reason makes one ponder.
This study will use the world, the mainland and Taiwan enameled wire market analysis, will take F Corporation as the example to make the analysis to enameled wire enterprise''s future development. Also will choose the list enameled wire enterprise in Taiwan to do the concrete research quite. This research hope that by “Five Forces Model” and “the SWOT analysis” the analysis, attempts to clear off the enamel-insulated wire enterprise''s development direction.
The research results show that the enameled wire industry is one approaches raw material the industry, in the next 10 years is difficult to be replaced. The enamel-insulated wire enterprise was one still held competitiveness which certain profit but managed to be getting more and more intense at present, business events'' flexible also non-former days could compare. and enameled wire enterprises still maintain. Therefore the enamel-insulated wire enterprise''s management should in grasps in the flexible foundation to do to the enterprise advantageous operation. Moreover enamel-insulated wire enterprise successful key aspect in cost management and high value added product development.
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