The Study of transformation of Asia wealth management model

• Main Authors: Yu-Chun Lin, 林豫均
• Other Authors: Ching- Tan Lee
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/pr2u46

碩士 === 國立中山大學 === 高階經營碩士班 === 95 === This graduate student is probing into the improper assessing system and its problem which is resulted from pursuing high growth and high profitability under a over-competition banking environment in Taiwan in recent years. As the result, the graduate student thinks that not only influences customer''s rights and interests, even impacts the performance and long-term sustainability of a bank. That also drives more reputable and outstanding talents to leave Taiwanese private bank to relocate to new lands like Hong Kong even Singapore. Under the circumstances when Taiwanese government is launching “The Minimum Taxation System”yet without suitable supplementary measures, these by private banker from Taiwan created a trustworthy, steady, and apt-in-communication parking shore to the fleeing funds from Taiwan. As this huge economy in China''s Mainland drives the mobilizing of the engine, this trend and mighty torrent are brought Chinese crowd and money tide, have drive the whole Asian economic taking off, has created more production of Asia '' the new rich class ''. Overall arrangement that the private bank always only offering ethnicity''s service of high assets is positive too to come to Asia, improve occupation rate of market is enough to show high assets ethnicity of Asia already form economic scale. In the past, because the middle class of Asia, in order to promote the goal and ideal of the high assets ethnicity, must create the wealth of the multiple fast with limited resources, so the trade foundation is a relatively more suitable investment way, but after the assets reach considerable scale, their demand is changed into value preserving and transformation of assets, as for basic way of the administration expense, could offer the high assets that customers stabilized the assets to manage the purpose and efficiency. This research uses Porter 5 force analysis to attempt to compare quality and transition of two kinds of models. What is critical private banking business is professional and suitable products, and to build up a comprehensive and structural platform. So far it is still a long journey of private banking in Taiwan to plan the fix-income product and texture planning before Taiwan government can be more opened in its relevant policies and regulations. Hoping the finding and discovery of this research can give play to the function advocated in the practice is used in the future, one wealth management style of '' win-win '' after all make customer and long-term management of bank.