How the “Economic Daily”, a Powerful Media, Analyzes Semi-conductorEnterprises and Influences Investors

• Main Authors: Chao-hsiung Chen, 陳昭雄
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/cm6999

碩士 === 國立中山大學 === 傳播管理研究所 === 95 === The research object of this paper is the Economic Daily Paper that is a newspaper specialized in economic topics. The purpose is to find out the relation between the IC semiconductor industry and the media''s report by using the content analysis of dissemination as a research method. It studies and analyzes the industrial development and investor behaviors based on the front and second pages of Economic Daily in the past ten years, separated a year into four different industrial seasons starting January, April, July and October. The conclusions are as follows: 1.After the analysis, the circulation appears to be the information on the semiconductor industry and it disseminates mostly in the form of “News”. Because the semiconductor industry accounts for the large volume in the Economic Daily Paper, I chose this newspaper to be the reference of my paper. 2.“Security”, as an important index to the readers, is the most valued topic because the profitability of a company affects the management efficiency of the company. Followed by “security” is the “management strategy”. The companies of the semiconductor want to fully utilize the management skill, so they would have to focus on the business management strategies. 3.As we look at the industry development from the reports, we can easily find that the industry development obviously push forward the report of the development. 4.Semiconductor is a high technological industry, and its development can be divided into six stages: research and development, establishment, growth, maturity, expansion, and success. The sources of capital can be divided into foundation fund, development fund and expansion fund. After a high-tech company succeeds, it should make the stock listed and disperse the stocks as quickly as possible to raise the fund.